There is no doubt when it comes to the following technological trends: mobile phones are ubiquitous, they are becoming more and more capable, and people love playing games on them. That includes casino gaming as well, of course. The appeal of convenience is undeniable: you can get your fix whether on the road on your morning commute, while you are sitting at the doctor’s office for that seemingly interminable wait, or while you’re king or queen of the throne and do not feel like reading the TV guide for the thousandth time.
The Options Just Keep Coming
There are a ton of games and a ton of variations of these games that appeal to all different sorts of tastes available today. To cater for the rise in popularity of mobile casino gaming, there are also tons of platforms that are supported, and lots of different ways to play that are either free or come with a plethora of payment options.
Every game type imaginable has been digitised, from Texas Hold‘em to Roulette, from your favourite themed slot machine to your favourite randomised dice-rolling game. Tablets and smartphones of every stripe outside of the mainstream iOS and Android platforms are included in the casino gaming fun. Heck, developers have even gone out of their way to include the not-so-popular Windows phones into the equation.
The number one type of application on both iOS and Android by a wide margin are games. In fact, they more than double the number of downloads of the next closest category, which is business apps. With that in mind, it is no wonder that they are so well supported, particularly of the casino parlour variety.
What also aids games in this category and other pay-to-play type games is the ability to spend money with little barrier to entry. Whilst Ukash and PayPal have been around for a while and are well established household names when it comes to payment options, innovative platforms are emerging such as paying by phone bill, either at the end of the month or as you go. Mobile phone deposit by phone bill is just one of the many ways that the medium is evolving to draw more and more users to play mobile casino games.
Connected to More Pockets
The continuing march of technology has played a huge role in this trend of more people connecting to online casino gaming services. With better bandwidth for data plans for more and more people with smart phones in their pockets, 2014 was the first year that mobile platforms stood as the most popular way to connect to the internet in the US.
Specifically, an astounding 55% of all internet use is now through the portal of mobile devices. This figure probably would have been unimaginable not even ten years ago. Of that 55%, 8% is through phone browsers, while 47% of all internet traffic in 2014 took place through apps in the US.
The numbers are anticipated to grow to astronomical proportions, so the evolution of the industry is just beginning. With estimates that place mobile gaming as much as $100 million in two years’ time, and with approximately 164 million users forecast to access their favourite gambling apps just one year later, it is clear that there is a huge future for these kinds of services.
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